Good Measure connects teams of volunteer creatives with nonprofits that need help. In the span of 72 hours, they revitalize the future for cause-based organizations through branding, design, videography, and development.
Humble Design is a non-profit that furnishes homes for families and individuals transitioning out of homelessness. They currently operate in Chicago, San Diego, Detroit and Seattle. In general, 47% of newly housed residents transition from homelessness end up back in shelters. With Humble Design, they have been able to bring that down to only 1%.
Good Measure Founder Alex Anderson Creative Direction Tres Garner Digital Director Liz Wilson
Art Director Colin Wilson Design An immensely talented design crew
^ These are some of the art direction, inspirations, and logos that didn't make the final cut.
We started Friday by being introduced to the client and briefed on what needs to get done. We split up into our teams (design, web, strategy, or video) and get right to work. The design team split into three teams to create three options. We started mood-boarding, sketching, and going over potential art directions for the project.
On Saturday, we met up early in the morning to go over the potential solutions. We felt we had two strong options and we split into two smaller groups, with each group working on one direction. At noon, we gathered to get feedback from all the teams represented and spent the rest of the afternoon refining for the final pitch to the client. That night, we pitched both directions for the client to choose from.
Sunday is the crunch day. We spent all day finalizing all of the assets, creating guidelines, and working on all of the final deliverables. At the end of the day, we presented the entire project to the client, including strategy, brand, website, video, and photographs.
^ Working through logo options as a team.
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