THE CHALLENGE

BibleProject’s Podcast is a top three podcast in its category — with millions of followers and millions of listens every week. It was started by Jon Collins and Tim Mackie as a way to capture their conversations, but quickly grew to a full fledged product with a team of 4 full-time people and several contractors. The first artwork served the podcast well, but as more and more people were trying to find the podcast, the artwork was hard to find while scanning. What was the best way for us to represent BibleProject in audio form?

THE SOLUTION

BibleProject’s audience has grown rapidly, meaning that the logo is highly recognizable now. But, most people know BIbleProject for its videos. So, we decided to fuse the logo with a waveform to quickly communicate “BibleProject, but audio”.

Result: 15% boost due to find-ability.