PODCAST

BibleProject’s Podcast was stagnant — most podcasts in the Christian non-profit space are filled with people talking into a microphone. But, what if we infused BibleProject’s Podcast with more story elements?

Sermon on the Mount was the perfect opportunity to elevate the creative — it’s the most important teaching in the Bible. I pitched a whole new concept to the executive leadership team and staffed a team to deliver a pilot.

It was a hit.

We scaled the team and created a whole new show format for 2024.

The results: 250k more listens on launch and 40% growth.