CHALLENGE

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BibleProject’s Instagram was okay — it had about 300k followers — but there was so much untapped potential. How could we release BibleProject’s potential in short-form?

SOLUTION

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We needed to create short-form native content. I pitched a series called Character Studies — a top of the funnel video series to bring people into the BibleProject ecosystem.

RESULT

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Elijah 1.5million total views

John the Baptist 1.2million total views